The Reaction Times
Cemex UK

June 16, 2017 9:57 am Published by

Powerful portrayal of a real-life incident that was central to Cemex’s safety events.

In combination with live theatre the film was used to introduce the audience to the accident that was the basis of their learning journey. The film was based on an actual incident that happened at one Cemex’s plants, which left the employee permanently disabled.

The approach was designed to put the delegates in the shoes of the characters and give a true representation of the situation. Body rigs were designed and visual effects employed to give the film a sense of spectacle that would draw the audience into the event.

Cemex UK

Client: Cemex UK