Test commercial made for men’s health charity, C.A.L.M. (Campaign Against Living Miserably).
The film was made as part of the ADCAN Awards whereby filmmakers make short films for charities whilst gaining exposure to commercial production companies. The C.A.L.M. brief was aimed at preventing male suicide and offering support to men who suffer from depression, or who are contemplating suicide, and seek to broaden the limited views of masculinity that prevent men seeking help when they need it.